RapidExpansion of Supercritical Solution), SAS(Supercritical Anti Solvent) 등이 있다.
1) RESS(RapidExpansion of Supercritical Solution)
RESS는 입자로 제조할 물질을 초임계유체에 용해시킨 후 미세한 노즐을 통하여 급속히 팽창시킨다<그림3>. 이때, 초임계유체가 gas로 되는 과정에서 용질이 빠른 시간에 과포화 되고 용해되어
Rapid Growth
“The middle-aged mother buys clothes at Zara because they are cheap, while her dauthter aged in the 20s buys Zara because it is fashionable.” -By Devanhshu Dutta-
Among many competitors, Zara’s products and brand image are characterized by high-fashion and low-medium price. (Exhibit 3) Generally, these two characteristics couldn’t be easily achieved at the same time. How
and dyes
Centralized distribution facility
Short delivery time
Products manufactured & designed only in Spain
Shipped & sold in1,361 stores over 68 countries
# of stores & sales concentrated in Europe
Recent entry & expansion in Asian Market
Growth in Asia
Increase in selling space in Asia at a rate that
more than doubles the
increase in selling space for the group
3. Set out in European market
At 1996, technical barriers are high, so until Humax Set Top box came out in the world , there are only two or three companies who have their own self develop technology. Humax that is a first Set Top box developer in Asia and third in the world exported 27,000 million to Italy and South Africa Republic in only three month after product development. At that time t
A Sustainable City
Providing the highest quality of life with the lowest environmental footprint
100% Renewable Energy
Zero Waste
Net Zero Carbon
Fossil Fuel Free Zone
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
Business Strategy
Team No.4
International Business Strategy : Multi-domestic Strategy
Global
Integration
Local
Responsiveness
Product differentiation factors are usually placed on non-price ones.
Low Pressures for Global Integration
Balancing Global Integration and Local Responsiveness in Cosmetics Industry
Business Strategy
Team No.4
Introduction
AMOREPACIFIC Overview
Customers tas
expansion.
In this report we analyze AMOREPACIFIC and give a brief company overview. After that, we suggest the background which motivated it to expand abroad and show the challenges to global market. Also, our case study includes AMOREPACIFIC’s entrance to foreign cosmetics markets which are France, China and US. Finally, we propose an ideal business strategy for AMOREPACIFIC’s successful
ING (International Netherlands Group)
Global Financial Institution of Dutch Origin
(Merger between Nationale-Nederlanden and
NMB Postbank Group in 1991)
Banking, Investments, Life Insurance and
Retirement Services
Total Assets: EUR 1.18 Trillion
(약 2,132조원, 2009)
중략
Careful Acquisitions
① Pick a
As consumers interest on coffee increases, a size of the coffee franchise market is continuously expanding. The coffee franchise market has become saturated these days, and coffee brands are struggling to survive from overflowing market. Naturally, marketing strategies, which contribute to increase the brand’s market share, are coming up as current issue. This research paper is going to study a